A wide variety of types

In Japan, there are not only potato chips that are eaten all over the world, but also rice crackers made mainly from rice, snacks made from corn such as Umaibo, and chocolates such as Tyrol Chocolate, Kinoko no Yama, and Takenoko no Sato. There are many different types of snack foods, including sweets. Therefore, everyone from children to adults can choose according to their taste.

Seasoning with an emphasis on saltiness and umami

Japanese people tend to like salty and umami flavors. For this reason, many Japanese snack foods are seasoned with an emphasis on saltiness and umami. Some people find the seasoning addictive, while others find the artificial taste and feel uncomfortable. Try it with your tongue.

unique flavor

In Japan, there are many snacks with unique flavors such as wasabi, pickled plum, curry, and yakitori. These flavors are also popular with overseas tourists.

Seasonal products

In Japan, there are many seasonal snacks, such as watermelon-flavored sweets that are only available in the summer, salted lemon-flavored sweets to prevent heat stroke, and chocolate sweets that are only available in the winter.

Response to health consciousness

In recent years, as people become more health-conscious, the number of low-calorie, low-fat, and low-salt snacks has increased. For example, the traditional Japanese snack rice crackers are non-fried and healthy, but there are also "yaki donuts" that are baked instead of fried, and some snacks are non-fried and have a lighter texture with less oil.

Region limited products

Japanese dagashi are recognized differently depending on the region and age group. For example, there are often products that are sold in Tokyo but not in Tohoku. This is sometimes due to a combination of the manufacturer's production volume and distribution costs.